by Alexandre Truffer, ©RomanDuVin.ch 2006

At the beginning of April, the Lutry Viticultural Association unveiled to the press its hundredth vintage, vinified by Laurence Keller. It was an occasion for this small organization to introduce the brand new labels for its bottles. Its lines, pure and synthetic, are split into three ranges. They have been designed by Oscar Ribes, a Catalan graphics designer settled in the region, whose most famous production is at this moment participating in the 32nd America's Cup in the Mediterranean sea.

Using the services of the designer of Alinghi's visual identity is not enough, however, to remain afloat in a very competitive wine market. The associates, who own vines without being wine growers themselves, understand this well. The cellar has thus diversified its wine stock in the past 10 years. It offers close to twenty different products. Pinot Blanc, Chardonnay and Gamaret coexist with red, rosy and white collections. Of course, Chasselas, the pearl of Lavaux, has not vanished. Its numerous versions are a reminder that the town's vines exist under two labels: The Villette and Lutry.

Continued here (in french)