Sun city, the sunniest in all Switzerland. The Romans called it “the town of a hundred hills” and it stands in a privileged position  between upper and lower Valais. Castles rise from its hilltops and hamlets surround its slopes to form a town with a welcoming, southern air about it.

 

The charm of Sierre and the region have attracted many important figures such as Goethe and Valéry. These have contributed greatly to the renown of Sierre, spreading its reputation as de facto ambassadors. Sierre hosts an annual festival of comic strip art, although this year its organisation is in doubt because of budgetary difficulties.